• Bayer AG
  • $84,970.00 -141,250.00/year*
  • Whippany , NJ
  • Non-Executive Management
  • Full-Time

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
__________________________________________________
Apply online
Senior Manager, Marketing Mix Analytics
Your tasks and responsibilities
The Senior Manager, Marketing Mix Analytics provides advanced competence and leadership in analytics frameworks and tools specific to Bayer's U.S. CH (Consumer Health) business needs, including but not limited to brand marketing ROI analyses and marketing mix models, and sales/profit opportunities using various commercial data sets. The role is targeted to drive Marketing Mix Excellence and contribute strategic value to CH and brand business success as it relates to analytically derived insights and decisions.
The primary responsibilities of this role, Senior Manager, Marketing Mix Analytics, are to:
* Lead design, development and maintenance of Marketing Mix analytic models and tools. Provide strategic consulting to senior management and participate in key strategic and business planning processes as appropriate. Facilitate the process for assessing investment tradeoff options across the mix for the full portfolio;
* Supervise mix modeling and other analytical vendors in the building of econometric models and the delivery of mix modeling analytics results. Ensure that all data required as input to the model is accurate and is provided in a timely fashion. Ensure that output and client service satisfy quality expectations. Work with vendors to consolidate mix modeling results at the division level and provide senior management with a strategic framework for prioritizing investments across brands;
* Master internal and vendor provided simulation model tools to provide ongoing support of the division and individual brands in predicting likely outcomes of alternative spending Oversee training efforts and application of the tool;
* Lead efforts to explore potential of models to inform/improve the accuracy of new product forecasts;
* Partner with Business Unit leaders, brand management and brand market researchers to ensure that the models reflect a current and comprehensive knowledge of each brand's strategic direction and activation plans. Ensure that results reflect thorough understanding of brand issues and inform brand investment decisions;
* Stay abreast of developments in the field of econometric modeling and predictive forecasting to ensure that BCH's Analytics and Insights (aI) tools are state of the art in terms of agility, speed, and relative accuracy of results;
* Seek professional development on new approaches.
Who you are
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
Required Qualifications:
* Education: BS/BA degree (MBA/PhD desirable) plus 10 years of progressively responsible experience, preferably within econometric modeling, economics, market research, media planning, business analytics, or related field, ideally in the CPG industry, or equivalent combination of education and experience. Demonstrated experience in managing external vendors;
* Fit to Win competencies:
+ Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans and aligns, drives stakeholder engagement, effectively manages suppliers;
* Fit to Win skills
+ Financial and Operational Acumen: Excellent financial management skills to critically and objectively assess programs and investments versus results. Ability to streamline operational processes and drive efficiency through the use of technology;
+ Analytical Acumen: Superior analytical ability and practical judgment, assessing different models and related outputs with a bias for action;
* Experience with business forecasting a plus;
* Marketing Brand Building: Excellent communication skills required;
* Ability to engage in positive/productive debate with the leaders of key internal constituent groups. Ability to collaborate and influence key stakeholders, providing effective strategic consulting to senior management;
* P&L Management: Takes activist ownership of bottom line, and has experience owning Marketing Mix Modeling budgets and results.
Your application
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the \"Passion to Innovate\" and the \"Power to Change\", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Country: United States
Location: NJ-Whippany
Functional Area: [sap_fa_19]
Entry Level: 5
__________________________________________________
__________________________________________________
Apply online

* Education: BS/BA degree (MBA/PhD desirable) plus 10 years of progressively responsible experience, preferably within econometric modeling, economics, market research, media planning, business analytics, or related field, ideally in the CPG industry, or equivalent combination of education and experience. Demonstrated experience in managing external vendors; * Fit to Win competencies: + Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans and aligns, drives stakeholder engagement, effectively manages suppliers; * Fit to Win skills + Financial and Operational Acumen: Excellent financial management skills to critically and objectively assess programs and investments versus results. Ability to streamline operational processes and drive efficiency through the use of technology; + Analytical Acumen: Superior analytical ability and practical judgment, assessing different models and related outputs with a bias for action; * Experience with business forecasting a plus; * Marketing Brand Building: Excellent communication skills required; * Ability to engage in positive/productive debate with the leaders of key internal constituent groups. Ability to collaborate and influence key stakeholders, providing effective strategic consulting to senior management; * P&L Management: Takes activist ownership of bottom line, and has experience owning Marketing Mix Modeling budgets and results.

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the \"Passion to Innovate\" and the \"Power to Change\", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes. Bayer is an Equal Opportunity Employer/Disabled/Veterans Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

Launch your career - Upload your resume now!


Loading some great jobs for you...